Sephora is coming to Belgium this year

Sephora has confirmed that it will enter the Belgian market this year, marking another milestone in the European expansion of the LVMH-owned beauty chain.

This article is available for reading in Trade magazin 2026/02-03

The location of the first store hasn’t yet been disclosed, but the company has already launched a recruitment campaign to find sales consultants and store managers. Sephora operates 3,400 stores and digital platforms in 35 markets worldwide and employs 50,000 people.