That’s the way Hungarians are planning their holiday

In our research, we looked at public social media conversations published in the online space and over the 7 months studied (26.10.2020-31.05.2021) more than 21,000 online content addressed the holiday issue (articles, blog posts, comments, forum topics, Twitter appearances) and received more than 80,000 additional user reactions. The trend of the conversation below reflects the growing concern of netizens as summer approached.

As the summer months approached, the question of opening up, solving the problem of vaccination travel, and then the choice of destination became a major topic in the hope of opening (should the destination be chosen domestically or abroad?). The subsequent epidemiological measures and the news of the adoption of vaccinations also appearing in the discourse of users who had previously hesitation about the organisation of this year’s holiday.