Drink your dinner!

In the world of craft beers no one is surprised anymore when they come across products with flavours such as apple pie or plum dumplings, but we don’t really see cocktails inspired by food.

This article is available for reading in Trade magazin 2025/12-2026.01

Many places offer savoury cocktails inspired by dinner, but these creative drinks are often only available in exclusive places at very high prices. Jae Bae (@jarbae), a 28-year-old Korean-American cocktail influencer and beverage consultant has decided to bring the spirit of mixology exploration closer to everyone. Every day he shows his more than 26,000 followers how to make brave, dinner-inspired drinks.