IAB Hungary: 30.4 billion was spent on online advertising last year

According to the datas of IAB Hungary: last year, the companies spent 30.4 billion HUF on online advertising, which is 3.2 billion and 12 percent higher than in the previous year.

The Hungarian online market reached a 18.8 percent share on the whole Hungarian advertising market, compared to last year’s 15.9 percent.

The IAB estimates that advertisers spent 740 million HUF on mobile advertising last year. 68 percent of the online advertising spendings were spent by indirect advertisers and agencies, 32 percent was spent by direct advertisers. (MTI)