Youngsters buy Easter-candy, women over 40 buy Easter-ham

Households kept by women over 40 prefer to buy smoked-ham, whereas the younger generation opts for seasonal Easter-candies in the first place – a survey by GfK Hungária ConsumerScan says.

 However, as a whole Hungarian customers bought less seasonal Easter-products (chocolate-eggs and ham) last year than in the previous years, and this trend seems to continue. Housholds kept by women under 39 are not very likely to buy Easter-ham to be cooked at home, and it seems like that  it is mainly the southeastern and northeastern part of the country where this product is especially popular. Interestingly, most seasonal Easter-products are being sold at hypermarkets.