Easter: the Hungarian families are looking for the guaranteed quality of the well-known brands from sweets

Four out of ten Hungarian families buy chocolates and candies during the Easter festive period.

According to the datas of GfK’s Household Panel, the customer base of the seasonal goodies is stable for many years, but the amount purchased by the households is decreasing continuously. The data showed that the purchase of Easter ham is more important for the older generation, the younger people buy this kind of meat product in a smaller proportion.