The brewery invests into a meat substitute company

By: Trademagazin editor Date: 2020. 01. 27. 11:10

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Bitburger Holding has been looking for startup companies for some time. The head of the family holding first talked about the company’s strategy to the German newspaper Handelsblatt – origo wrote.

Bitburger is indirectly investing in a startup called Mushlabba in Berlin, a company that produces meat substitutes made from mushrooms. In this way, Bitburger is involved in the development of sustainable food and is also an active partner in the business. (origo)