Trademagazin > News and articles > Company and Personal News > Mobile phones instead of loyalty cards
Mobile phones instead of loyalty cards
Coca-Cola and Rogers Wireless, a Toronto mobile phone service provider started a revolutionary cooperation. Codes printed on the inside of caps can be sent to the mobile company via SMS and registered buyers will receive iCoke loyalty points, plus get a discount from their mobile phone bill. What is more, Coca Cola will know at once where and when a product was bought.
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