Hungaricum-promotion at the airport: Unicum-success at the terminal

A special and unique action took place during the summer peak traffic at the airport.

The traveling public could learn about a true Hungarian succesful product during the summer at the terminals of the Budapest Airport in the collaboration of Zwack Unicum, the Heinemann Duty Free and the Budapest Airport. The long-established Unicum products had huge success among the passengers: sales quintupled not least because the promotion of the brand's new product.