Human Telex: Gold Medal integration at Arany Ászok

The Aranypéntek (Golden Friday) campaign is in its third season. The campaign integrates wider activities of the Arany Ászok, beside the continuation of the Üvegtigris campaign, which began in 2012.

The Aranypéntek (Golden Friday) campaign of Arany Ászok, that received the EFFIE award was relaunched on 1 April. Thank to the very successful campaign – according to the datas of Nielsen – teh sales volume increased by 41 percent in 2011 and a further 24 percent in 2012 among tapped beers. The Üvegtigris campaign continues this year. The awareness of the program increased from 42 to 60 percent among beer consumers.