Lidl introduces packaging plastic recycled from ocean-bound waste

Lidl’s new recycling initiative will prevent the equivalent of 2.5m plastic water bottles from entering the ocean.
Lidl is poised to launch new packaging using plastic that would have otherwise ended up in the ocean, collected from beaches and coastline around South East Asia.

The German grocer said it is the first UK grocer to introduce such a scheme, which aims to initially prevent more than 60 tonnes of plastic from being introduced to the ocean per year – the equivalent of 2.5 million plastic water bottles.

Lidl said it would roll out the packaging from March 30 across fresh fish products in partnership with supplier Copernus, representing more than 50 per cent of the discounter’s fish lines and including white fish and salmon.

Retail Gazette