Lidl and Carbon Group continue to work together

The Lidl and its brand communications partner, the Carbon Group Communication continued their We Preserve Values campaign in 2012.

On the basis of the researches, the focus was put on quality control in the spring of this year. The basics of this spring’s four campaign films are largely the same as last year’s, but the nature images were replaced by the dramatized images of the preparation period, in other words, how the apple, bread, chicken and wine get to the baskets of the consumers. Via its creatives Lidl would like top send the message that only high quality products of qualified suppliers will get to the store shelves of Lidl.

Werkfilm:

http://www.facebook.com/photo.php?v=10151527329599547

Advert films:

http://www.lidl.hu/cps/rde/xchg/lidl_hu/hs.xsl/28767.htm

Agency Link:

http://www.facebook.com/CarbonGroupComm