Home of Vision: Samsung’s 2025 audiovisual product line is available

The event brought to life Samsung’s vision and vision that televisions are more than just screens: they can become intelligent, adaptive companions that can become the new center of smart homes.

Jose Barreiro-Lopez, Vice President of Samsung’s TV and AV Business Unit in Europe, said: “Samsung has been a global leader in TV for 19 years. Starting this year, we are transforming our TVs into AI-powered smart companions that can be the centerpiece of any home. Our wide range of TVs can enhance your home entertainment experience. Whether it’s watching a movie, watching an exciting sports match or playing a video game with friends, Samsung TVs can deliver an immersive experience, and Vision AI can take it to the next level.”

Unleashing the full potential of Vision AI in the home

At ‘The Home of Vision’, Samsung will showcase how Samsung Vision AI can be used to enhance the picture and sound quality of these experiences, as well as create new entertainment possibilities, in interactive zones that evoke users’ favorite TV viewing experiences (Movies, Sports and Games).

Users can experience a true home theater experience, with advanced AI-based image optimization to enjoy iconic movie scenes with stunning sharpness and detail. Artificial intelligence analyzes the content and genre of the movie and the surrounding conditions, and automatically adjusts the picture for the best possible viewing experience.

In addition, AI Sound technology (AI Sound) can dynamically shape the sound by analyzing the acoustic characteristics of the room, thus providing a rich, surround sound experience. The improved audio performance of the new product line can further enhance the experience of watching movies or series at home. AI Sound also works in coordination with the latest Samsung Q series soundbars, which can be seamlessly integrated with TVs through Q-Symphony technology, thus creating a cinema-quality sound experience.