HOLOBOX debuted with a holographic car show at the Allee

By: Trademagazin Date: 2025. 08. 04. 10:20

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Mercedes-Benz presents its new model on a holographic display: with the help of the HOLOBOX device placed in the Allee Shopping Center, the image of the CLA EQ electric car appears in the form of a three-dimensional projection.

HOLOBOX came to Hungary through the mediation of Digital PromOOH Zrt., and this is the first time that customers can see this type of digital appearance in a domestic shopping center. The holographic display provides a three-dimensional view and also has interactive functions.

Mercedes-Benz uses the device for presentation purposes, but the technology may also be used for advertising purposes in the future.