Private labels already have a 30% sales share in the Netherlands

By: Trademagazin editor Date: 2023. 10. 09. 11:18

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New data has revealed that 30% of the products available in Dutch supermarkets are now private labels. Leading retailers Albert Heijn and Jumbo are selling approximately 10,000 private label SKUs, according to data from Circana. Only supermarket chains that offer both private label and A brands were considered in the study.