Positive Adamsky was transformed into a holding company

In recent years, the company group has achieved significant growth both in volume and in the number of employees, while the specialist areas have been operating more and more distinctly and with a clean profile. The transformation into a holding organizes this development into a unified framework: Positive Adamsky is now present on the market with five member agencies with a clearly defined professional focus, but at the same time, the integrated form of operation is brought together by a creative strategic approach.

• PDKY Creative: lead agency with brand and creative strategy focus, with integrated campaigns and complex brand building solutions. The head of the member agency is Ádám Vaszary, its creative director is Vilmos Farkas.
• PDKY Digital: data-driven, digital, social and performance agency that supports its clients with the design and management of digital ecosystems. The head of the member agency is Gábor Kéri.
• PDKY PR: PR agency specialized in corporate, brand and reputation management, with strategic communication consulting, influencer marketing and press management services. The head of the member agency is Andrea Nagy.
• Positive Health & Care (PHC): industry-specific agency with marketing communication activities built for companies operating with a focus on the health industry and life science. The managing director of the member agency is Krisztina Horváth.
• reel8 AI & Digital Production House – the new digital and AI production unit of the holding, which treats video and audiovisual content not as a production task, but as a strategic tool, with a special emphasis on social-first, AI-based and scalable content solutions. The head of the member agency is Péter Szántó.

“Positive Adamsky is like a leading sports club that competes in several fields: we do not focus on one area, but provide high-level service in several fields. For us, it is a key issue that our individual member agencies are the dominant, top players on the market independently, while being able to show the same level of results in integrated operations. Our goal was to build one of the largest and most versatile agency groups in Hungary – this is now we prove it with results and professional recognition”

– said Hinora Bálint, CEO of Positive Adamsky Group.

The essence of the operation is that the member agencies have an independent organization and client base, but at the same time, in the case of integrated orders, unified strategic management and coordinated operational operations ensure customer service. The operation of the company group is managed by an eight-person management team.

“Transparent structure and clear professional positioning are basic requirements in the international market. Becoming a holding company creates this transparency and provides a stable basis for the further expansion of international relations and orders”

– stressed Ferenc Hinora, president of Positive Adamsky.

With the transformation of Positive Adamsky (PDKY) into a holding, an integrated agency model is outlined, which is not based on ad hoc collaborations, but on structured professional competencies and long-term business thinking.