How do we get started if we are not yet present in online commerce?

By: Trademagazin Date: 2025. 10. 22. 11:29

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Today, online presence is no longer an option, but a prerequisite. Customer habits have changed permanently: more and more people are ordering online, in many cases even if the product is available in the corner store. Anyone who is not present in the digital space today is essentially giving up on remaining competitive in the long term.

First steps – strategy first

– The biggest mistake is when someone “wants a webshop” but doesn’t think through the business model. In online commerce, the same question is asked as in a physical store: who are my customers, what are they looking for, how do I address them? This includes market research, analyzing competitors, and determining what will make our offer different or better. Without a strategy, a webshop is just an empty showcase – emphasized László Venk, an e-commerce expert.

Technological and operational foundations

– When starting a webshop, the most important thing is not the design, but that the background processes work. The integration of payment, invoicing and logistics must be solved right from the start. This requires the creation of a stable technological background that ensures that the basic processes work smoothly. It is also worth incorporating automation: confirmation emails, cart abandonment management, stock information, as these not only provide convenience, but also build trust in customers – the expert detailed.

What does this mean from a management perspective?

– The biggest trap when starting a new webshop is overplanning. You don’t have to start with the perfect system, but quickly, small-scale, and then gradually optimize it. The most important goal of the initial stage is to validate the business model: is there demand, is there a stable customer base? From the very beginning, it is important to see not only the traffic, but also the average basket value and the proportion of visitors who buy. These indicators actually show how well the webshop is working. If we track all this in a well-built management information system, then decisions can be based on accurate data rather than intuition.

Entering online commerce is not a technical project, but a change in perspective. The key to success is a conscious strategy, functional background systems, and continuous measurement. The winners will be those who do not delay their launch, but quickly enter the market, learn, and in the process build the foundations necessary for growth step by step, the e-commerce expert summarized.