Pre-packaged products increasing their market share

Sales are increasingly concentrated and the market share of pre-packaged products continues to grow. Sales are expanding in the cheapest segment. Retail sales were up by 2 percent in terms of value in the September 2007–August 2008 period, compared to the preceding year. The value of the market has exceeded HUF 195 billion. The largest segment in terms of value is that of frankfurters and knackwurst(24 percent), with dry and semidry sausage in second place (23 percent) and cooked ham (13 percent) in third place. Pre-packaged products accounted for 60 percent of total sales in terms of value in the above period, which was 2 percent more than a year earlier. Average price has risen in all segments. The market share of private labels has reached 29 percent by July 2008. Hyper markets and 401-2,500 square meter stores are the primary distribution channels for fresh processed pork products, with market shares of 31 and 30 percent respectively.