Hypermarkets

After the standstill of the last couple of years, hypermarkets strengthened their market position in 2011. From the retail sales of the 90 food categories measured by Nielsen hypermarkets’ share was up 1 percentage point (taken from the 201-400m² channel) at 32 percent in the December 2010-April 2011 period. Cheese, coffee, mineral water and cooking oil are all strong hypermarket categories, with value shares between 34 and 40 percent. Shoppers like hypermarkets because they can find everything they need and because they offer a wide range of fresh meat and fish. They also appreciate the large selection of well-known brands and long opening hours.