REWE Launches Hybrid Supermarket In Cologne

Germany’s REWE is now offering customers what is known as ‘hybrid shopping’, with the option to pay at the checkout or via the innovative ‘Pick & Go’ service.

The retailer claims to be the first in the German food retail sector to provide this option for its customers.

After five months of intensive testing, the high-tech system is now finding its way into everyday shopping for customers in Cologne as an additional option.

Customers who use ‘Pick & Go’ have their purchases recorded securely through a camera and sensor technology, and are automatically billed after leaving the store without a checkout process.

ESM