Colruyt rolls out hybrid meat in Belgium

Following Lidl and Albert Heijn, Colruyt Group has also added new meat products enriched with plant-based ingredients to the product selection available in its Okay and Colruyt Lowest Prices stores. The new products – such as minced meat containing 60% beef and 40% pea flour – have less saturated fat and more fibre, while retaining their authentic taste and texture.

This article is available for reading in Trade magazin 2025/10.