Seven Hungarian food companies will be presenting at the SIAL exhibition in Shanghai

The event, which is held as a co-exhibition of SIAL in Paris, is the largest international food industry forum in China. At the exhibition, which is organized for the 25th time this year, 60 percent of the exhibitors came from abroad, and the product range covers 14 categories. The event is open exclusively to professional visitors.

At the opening of the Hungarian community stand, Zsófia Szokó, Chief Consul of the Consulate General in Shanghai, emphasized that the Hungarian pavilion is not just a gastronomic presentation, but “a bridge between cultures, a proof of friendship and a celebration of excellence”. She said that the goal of the Hungarian exhibitors is for Chinese buyers to “fall in love with Hungarian flavors” and to create new business opportunities.

The Maul Winery in Villány is present at the exhibition with its red wines. “Tokaj wines are known to many in China, now we would like to present the wines from Villány, which fit well with the local taste,” said Zsolt Maul.

Felföldi Édességgyártó Kft. would introduce its sweets to the Asian market in addition to its straw product, which is already well-known in China. The gummies were well received, and they would expand their range based on these.

The nutritional supplement brand Will’s Nutrition plans to enter the market primarily through online and social media channels. The Peridot mineral water company also relies on digital tools and livestream shopping opportunities. “Even a five to ten percent paying segment represents a market worth hundreds of millions,” said Gergely Márton. According to the company, Chinese consumers are open to innovative, premium products.

Cornexi Food Ltd., Felföldi Édességgyártó Ltd., Hungexwin Ltd., Mirelite Mirsa Zrt., Napsugár Trade Ltd., Peridot Aqua Ltd. and Will’s Nutrition Ltd. were represented at the exhibition.