Henkel: Quality and CSR

For development work to be classed as “responsible”, it needs to take into account not only the economic perspective but also ecological and social aspects.

From this days Henkel has new slogan on
its detergents, the responsibility will also as important for the
company as the quality was before so now the new slogan is „Henkel
– Quality and Responsibility”.

Since the invention of Persil as the
first self-acting detergent in the world, the brand has constantly
reaffirmed its claim to be the best detergent of its time. In order
to ensure that this remains so, Henkel is constantly at work in
developing its products to a new level. While in the 1970s, 280 grams
of detergent powder were required per wash, by 2008 the figure has
dropped to just 67.5 g of Megaperls® – just one quarter the
quantity, thanks to the development of a highly concentrated and more
environmentally compatible formulation. This progress is based on the
skills of Henkel researchers, the ability to constantly innovate on
the raw materials side and our capability of developing
higher-performing formulations for Henkel products.

The current sustainability performance
figures for 2003 to 2007 show that Henkel is making excellent
progress in sustainability and corporate social responsibility. And
that ecological and socially responsible behavior also pays from an
economic point of view. Over the past five years, energy consumption
has been reduced by 21 percent, water consumption by 15 percent, and
waste generation by 32 percent. Thanks to the savings in energy
consumption, the associated carbon dioxide emissions decreased by 15
percent as well. Occupational accidents even went down by 72 percent.