Henkel: The crisis changes consumer behavior

The crisis changes consumer behavior, while the economic constraints strengthens consumer awareness resulting in positive social consequences – stated Törőcsik Mária, Professor of the University  of Pécs at the press conference reviewing Henkel's consumer survey on Wednesday in Budapest.

Henkel in 2010, interviewed more than 5,600 consumers in 10 countries on purchasing habits. The survey took place in Germany, Italy, Spain, France, Belgium, the Netherlands and Austria. In Central Europe, Hungarian, Polish and the Czech consumers were interviewed.

The study found that consumer awareness, forward thinking, the intention for sustainability is increasingly gaining ground in Hungary, but a significant portion of Hungarian consumers are still following behavior based on habits – said Törőcsik Mária. (MTI)