HEINEKEN Hungária: beer will be more expensive

By: trademagazin Date: 2012. 04. 25. 12:41

Several beer brands are affected by the announcement of HEINEKEN Hungária Sörgyárak Zrt. that due to the economic and political environment they should increase their prices. The primary cause of price rises are the VAT increase, the public health product fee and the burdens of the employers.

The company continues to subordinate everything to serve the customers and create value on the market. However, the beer industry has to face with the increasing production costs, and with the public health product fee introduced in the beginning of the year on flavored beers.  (Penzcentrum.hu)

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