Kaufland, Lidl Introduce Household Products From Recycled Plastic

Lidl and Kaufland have rolled out private-label household goods made from 100% recycled plastic in association with PreZero – the environmental division of the retailers’ parent company, Schwarz Group.

This is the second time that both retailers have brought these products to the market.

The initiative is part of Schwarz Group’s REset Plastic strategy, which aims to give old packaging from private households in Germany a new life and reduce the use of virgin plastics.

A large part of the entire process, from collecting through recycling to selling, is covered by the participating divisions of the Schwarz Group.

ESM