Domestic products, budget-friendly prices and reliable quality at PENNY

Knowledge of generations on the shelves

At PENNY, behind every single domestic fruit or vegetable lies knowledge, tradition and work spanning generations. When customers take home a basket of Hungarian goods, they are not only choosing fresh, controlled quality in the present, but also investing in the future so that their grandchildren can also preserve the heritage of Hungarian farmers.

Based on experience, these products are also characterized by a more vibrant color and richer flavor, and can be stored longer in the refrigerator, making them excellent ingredients for everyday vitamin-rich meals.

“We are proud that nearly two-thirds of our offer comes from Hungarian suppliers. Every year, customers can be the first to encounter fresh, seasonal domestic goods here, which reach stores within 1.5–2 days after harvest, thanks to the shorter supply chain and the coordinated work of our partners”

– said Eszter Kazatsay, PENNY Hungary communications manager leader.

Sustainable and conscious choice

A shorter supply chain means less environmental impact, so choosing domestic products is also good for the environment. The conscious decision is also supported by the Selected from Home logo on the products, and in addition, the Hungarian Product trademark can be found on more than 600 of PENNY’s own-brand products, which is an additional guarantee of domestic origin. The range also includes completely Hungarian developments such as Sissy dairy products or Kedvenc Hentese meat products.