Domestic chains re-magnetised

According to the Shopping Monitor and Shopping Mission 2008-2009 surveys prepared about distribution channels by GfK Hungária, smaller stores continue to play an important role in Hungary. For the first time since 2004, smaller stores belonging to domestic chains finished in first place in terms of where shoppers spend the most money on food. Small stores were preferred by 32 percent of shoppers, as opposed to 27 percent for hyper markets. Supermarkets were the preferred choice for 14 percent of shoppers. Discount stores are attractive to 41 percent of shoppers for big scale shopping and to 46 percent for promotions. Domestic chains are popular for routine daily and spontaneous shopping.