Albert Heijn app now speaks six languages

By: Trademagazin editor Date: 2025. 11. 06. 09:34

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The Albert Heijn app is now also available to customers in German, French, Turkish, and Polish. The app for employees is also now available in more languages. The retailer is using generative AI to improve digital accessibility.

Growing group

The customer app was already available in English, and now four more languages have been added. The retailer wants to make digital shopping easier for a growing group of customers who do not shop in Dutch. The translations were developed using generative AI. More than 225,000 customers are already actively using the English version, Retail Detail reports.

“Our mission is to ‘Make better food more accessible. For everyone.’ Of course, that also applies to how people shop with us digitally,” says Sjoerd Holleman, director of strategy, product & analytics at Albert Heijn. “Around five million people use our AH App every month. By making it multilingual, we are helping customers in their own language and making shopping more accessible for everyone.”

Also for colleagues

In addition, Albert Heijn improved the AH App and website in more than 750 areas, from readability and navigation to structure and operation. This makes it easier to use for everyone, including people with disabilities.

Finally, the supermarket chain uses generative AI not only for customers, but also for colleagues. Thousands of people from diverse backgrounds and languages work in the stores. To keep everyone well informed, the employee app that is used daily in more than 1,250 stores is now available in six languages: English, Ukrainian, Polish, Chinese, Spanish, and Syrian Arabic.