Useful and practical promotional gifts

Absolut Gift’s experience is that companies try to spend their gift budget in a well-planned manner. They tend to choose small products in large numbers, which are easy to put a logo on – revealed Győző Sauer.

Éva Váradi, sourcing and marketing director of GOLDING Reklámajándék Kft. told our magazine that USB keys, powerbanks and VR glasses are the top gifts. She added that research data indicate that 20 percent of the promotional gift turnover is still realised by stationery – 79 percent of users work with office supplies they received as a promotional gift. Usefulness and a nice design are both important for 42 percent of those who get a promotional gift, and 41 percent said that they decide to keep the gift if it ‘makes them happy to own it’.

Ferenc Keresztesi, managing director of Present Store informed us that practical gifts are popular, people like to get things they can use every day. During the year USB keys, powerbanks and office supplies are the most frequently used promotional gifts. The director told that luckily many designers are working on developing gift products that meet the requirements of our age.