Two from three British shoppers chose Aldi or Lidl at Christmas

Two thirds of British households bought food and drinks in an Aldi or Lidl store before Christmas. According to the latest data from Kantar Worldpanel, almost all retail chains saw their share drop in the 12 weeks ending on 30 December, while Aldi’s sales grew by 10.4 percent and Lidl’s increased by 9.4 percent to acquire a combined market share of 12.8 percent.