Three new agency partners support McDonald’s digital marketing activities

By: Trademagazin Date: 2024. 02. 22. 11:24

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The Hungarian McDonald’s has set itself the goal of building on the digital foundations laid in recent years to become a leading omnichannel brand that effectively connects the digital and physical worlds, creating an unadulterated McDonald’s brand experience for its guests in both realities.

For its ambitious plans, it selected its new digital agency partners in 2023 through an invitational tender. The three winning agencies, Artificial Group, feat. and Kraftwork will support the restaurant network’s digital strategic priorities with highly qualified professionals in the digital field dedicated to the McDonald’s brand, as well as significant creative potential, including key activities such as the McDonald’s app and MyMeki® loyalty program, social media channels, websites, digital menu boards or restaurant kiosks.