The national advertising pie shrank by three percent last year

Domestic advertising spendings shrank by about 2.9 percent last year. On the basis of the datas of the Hungarian Advertising Association, its vale was 174 billion HUF – was said at the Médiapiac 2013 media conference on Tuesday in Tapolca.

Urbán Zsolt, president of the Hungarian Advertising Association recalled, that this result was achived among falling consumption and economic output, changing media consumption, and heavily rearranged advertising spendings. (MTI)