Market Group’s professional excellence was recognized with three awards at the ÉVOSZ year-end gala

At the traditional year-end ceremony of the National Association of Construction Contractors (ÉVOSZ), the profession awarded facilities implemented at an outstanding architectural and technical level. This year’s gala was particularly successful for the Market Group, as it received the highest recognition in two different segments of high-rise construction – hotel development under monument protection and large-span sports facilities – while its strategic communication activities were also awarded.

Monument preservation and engineering feat on the Danube bank

The implementation of the Kimpton BEM Budapest was one of the most complex engineering challenges for Market Építő Zrt. in recent years. During the project, the classicist-style Radetzky barracks located on Bem Square was reborn in such a way that, while preserving the protected facade, a 21st-century, LEED Gold-certified hotel and office building was created in every element.

The speciality of the construction was given by the special civil engineering and supporting structure solutions. The specialists had to support the historic facade with a steel structure held together from the outside but loaded on slotted pillars from the inside, while earthworks were carried out to a depth of 15 meters under the building to create the basement levels. The development represents a high standard both architecturally and from a sustainability perspective. Energy-efficient operation is ensured by modern solutions such as the heat pump system and solar panels, which significantly reduce the building’s energy requirements and environmental impact.

Multifunctionality and sustainability in Székesfehérvár

The MET Arena in Székesfehérvár was also recognized with the Construction Industry Standard Award. The multifunctional hall, which can accommodate 6,000 people, has become the new stronghold of Hungarian ice hockey, which can be expanded by 2,250 people with the opening of the arena, making it suitable for concerts and fairs. The size of the facility is clearly illustrated by the fact that the 60-meter-span, 650-ton steel lattice structure that forms the roof structure was lifted into place with the largest mobile crane in Hungary. The building’s mechanical engineering is completely gas-free: cooling and heating are provided by 204 ground probes and electricity, and more than 80 percent of the water used for ice making is recycled, which is exemplary among facilities of similar size.

Award-winning strategy: the metamorphosis of the Körszálló

In addition to the architectural awards, the communication activities of Market Asset Management, a member of the Market Group, were also awarded. In the Construction Project Campaign of the Year category, the positioning of the Körszálló, which has been reborn as Budapest Marriott Residences and has defined the Buda skyline, won. The campaign successfully transformed the public discourse on the transformation of the iconic building: the initial discussions about the demolition were redirected towards professionalism and rational value preservation through transparent, educational communication, while introducing the concept of the “branded residence” to the domestic market. It is a complex campaign that, in addition to public and press communication related to construction, also established the Budapest Marriott Residences brand.

“The awards we have just won confirm our commitment not only to construct buildings, but also to create value. Whether it is saving a monument with complex civil engineering technology, a modern sports hall or redefining the future of a building, our goal is always to combine quality and sustainability. I am proud of my colleagues who solved these complex tasks at a world-class level, and I am particularly pleased that the communication of the renewal of the Körszálló also set an example: the building was returned to the city’s circulation, and its history and values ​​were once again brought close to people. Market is at the forefront of the construction sector not only in construction, but also in communication, because we believe that presenting stories and values ​​is at least as important as the building itself. construction.”

– Sándor Scheer, CEO of Market Építő Zrt., evaluated the awards.