Gas station retailers eating into fast food market share

Fast food restaurants have always been the go-to for a quick bite, but gas station convenience stores are coming on strong by improving their options. The company surveyed more than 500 of its customers in April to reveal that 56% of Americans purchased meals at least once per month at gas station convenience stores

Data show that people choose convenience stores over fast food locations because of the convenience of an all-in-one stop for fuel and food, followed by a preference for the taste of the food at c-stores.

Younger Americans prefer more variety, particularly with newer menu items like burritos and pizzas.

(Retail Customer Experience)