Pharmaceutical matters differently – a strategic change of approach in cooperation between the Association of Innovative Pharmaceutical Manufacturers (AIPM) and Positive Adamsky PDKY

For the second time, the Association of Innovative Pharmaceutical Manufacturers (AIPM) and its communications strategy partner, Positive Adamsky PDKY, brought together key players from the Hungarian and international pharmaceutical industry, healthcare policy, the care system, academia, and the investment sector—this year with over 300 participants. Discussions covered pharmaceutical funding, the national strategic importance of healthcare, the investment side of the pharmaceutical industry, and data-driven healthcare.

The event’s strategic and communications coordination was once again managed by Positive Adamsky—not only on the event level but also as a conceptual partner and PR communications advisor. This year’s focus was even more on pushing the boundaries of the industry’s comfort zone, showcasing an expect the unexpected mindset in a highly regulated sector like pharmaceuticals.

Ádám Vaszary, Creative CEO of Positive Adamsky, commented:

“The AIPM Conference proved that innovation is not only a technological matter, but also one of communication. When done right, it sparks dialogue and even sets direction. We’re extremely proud to be AIPM’s partner in this and other healthcare events, creating synergies that yield real, tangible results.”

The entire conference program was designed to foster discourse not only in health policy and professional terms, but also in shaping future-oriented narratives about the pharmaceutical sector.