Children drew the unique labels of the Hungarian cleaning product brand

By: Trademagazin Date: 2024. 05. 24. 11:59

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In April, CYCLE launched a unique campaign for Children’s Day, encouraging young people under the age of 14 to participate in a drawing competition. In the competition, the children designed six labels for the brand’s limited-edition, environmentally friendly cleaning products. The unique products were presented in a package, which not only contains cleaning products, but also an engaging booklet for children on the topic of sustainability. The initiative is not accidental, as CYCLE produces recycled organic acids, including vinegar, for its green and yet very effective cleaning products.

The drawing competition ran from April 11 to 25, and the campaign was promoted on the brand’s social media platforms, with two influencers encouraging their followers to participate. On May 20, CYCLE shared the winning drawings on its Facebook page, making the limited edition package available. The aim of the brand was to allow children to show their creativity in the topic of cleaning, while the company drew attention to sustainability and also increased the awareness of environmentally friendly cleaning products among families. Young people and parents feel more and more eco-anxious, so the aim of the campaign is to reduce this anxiety through education and small steps, such as replacing traditional cleaning products. CYCLE has already done a lot of research on the topic and tries to present good practices both at events and in the media.