Magazine: Detergents and softeners: manufacturer brands progressed

Detergents constitute the category with the highest sales among the 60 household chemical and cosmetics products measured by Nielsen. The annual market goes beyond HUF 33 billion but in the fist six months of 2011 both value and volume sales decreased, by 6 and 4 percent, respectively. Manufacturer brands climbed 1 percentage point to a 91-percent share. Softener sales generated HUF 13 billion, with both value and volume sales losing 6 percent; manufacturer brands managed to gain 1 percentage point and their share was 92 percent. Retail channels: hypermarket dominates in both categories with 49 percent among detergents (up 3 percent) and 47 percent among softeners (up 2 percent).