More frequent shopping, lower basket values

According to recent research conducted by GfK Hungária, basket values have dropped while the frequency of shopping has increased. Slow changes in shopping habits have been amplified as a result of the crisis. The frequency of store visits was up by 5.3 percent in hyper markets in 2008, while average basket value was down by 3.2 percent. Average basket value was down from HUF 1,684 in the first quarter of 2008 to HUF 1,641 in the first quarter of 2009, while the number of store visits was up from 21 to 23.