GVH: the court approved the competition authority fine imposed on the distributors of Brightwhite tooth whitening

By: Trademagazin Date: 2023. 06. 14. 09:15

The Metropolitan Court confirmed last year’s decision of the Economic Competition Authority (GVH), in which it imposed a HUF 22 million fine on two companies in the case of Brighwhite, a teeth whitening agent banned by the authority, the competition authority informed MTI on Wednesday.

In the announcement, it was recalled: last March, the competition authority fined the distributors of home-use teeth whitening for promoting the product through numerous domestic influencers, despite the fact that the National Public Health Center banned it from circulation due to health risks.

The two companies appealed to the Capital Court against the decision of the GVH Competition Council, and the court ruled in favor of the competition authority.

It was highlighted: the court’s decision is a further confirmation of GVH’s efforts to ensure the fairness of advertisements appearing on social media, especially in the case of products that may pose risks to public health or target vulnerable groups with their health-infringing claims, as was recently revealed in the case of Norbi Update foodstuffs.