Guinness-inspired ice cream on the US market

Guinness is launching a new limited edition ice cream in the US, in collaboration with Van Leeuwen (known for its unique seasonal ice cream creations based on unusual ideas), inspired by the iconic 1950s “Lovely Day for a Guinness” advertisements.

This article is available for reading in Trade magazin 2025/8-9.

This bold and surprising new summer dessert combines the distinctive taste of Guinness beer with Van Leeuwen’s rich, French-style ice cream, with chocolate chips added for even more enjoyment.