Good positions for manufacturer brands

Combined sales of mayonnaise, ketchup and mustard exceeded HUF 19 billion between December 2015 and November 2016. Value sales were 4 percent higher than in the base period. MAYONNAISE: retail sales went beyond the HUF 8 billion threshold. Value sales grew 6 percent and volume sales got 5 percent better. Manufacturer brands improved their positions: their share in value sales rose 1 percentage point to 72 percent in the first half of 2016.

KETCHUP: retail sales amounted to more than HUF 6 billion. Value sales were up 4 percent but there was no change in volume sales. The market share of manufacturer brands increased considerably in this product category, from 72 percent in January-June 2015 to 75 percent in the first half of 2016. MUSTARD: sales were at HUF 4.5 billion in the examined period. Both value and volume sales augmented by 1 percent. Manufacturer brands’ share in sales was a stable 75 percent in the first six months of both 2015 and 2016.