Hennessy starts global partnership with the US professional basketball league, the NBA
LVMH’s premium cognac maker Hennessy has become the first global spirits partner of the National Basketball Association (NBA). The two groups initially cooperated in the US in February 2020 and are now expanding the partnership globally. The scheme includes the launch of the ‘Hennessy x NBA: Lines’ campaign in Africa, South America, Asia-Pacific and Europe.
Related news
L’Oréal partners with NVIDIA to scale AI across beauty business
L’Oréal Groupe has partnered with NVIDIA to accelerate the use…
Read more >
Heineken teams up with the Ellen MacArthur Foundation
Heineken has joined the Ellen MacArthur Foundation network to promote…
Read more >
Temu partners with DHL for local-to-local in Europe
Temu and DHL Group have signed a Memorandum of Understanding.…
Read more >
More related news >
Related news
Shoppers’ favorite FMCG brands – YouGov Brand Footprint 2025
The analysis is based on the CRP (Consumer Reach Points)…
Read more >
Chicken is getting more expensive, eggs are getting more expensive – this is what awaits Hungarian consumers now
A significant price increase has taken place on the domestic…
Read more >
Prices are soaring on the poultry market: chicken, turkey and eggs have also become more expensive
In recent months, a significant price increase has taken place…
Read more >
