Paper-Based Food Packaging Gains Momentum Across Markets Worldwide: GlobalData

Naveed Khan, consumer analyst at GlobalData, commented, “Compostable and recyclable packaging options that use paper and moulded fibre are growing in demand, and manufacturers are capitalising on this trend by introducing innovative packaging formats using these materials.”

In November 2024, Mars Australia introduced a paper-based Squeeze-On Tomato Sauce pack under its MasterFoods brand, according to GlobalData.

The snacking giant noted that this recyclable packaging contains 58% less plastic than the traditional MasterFoods squeeze-on pack.

In Europe, Mondelēz International collaborated with sustainable solutions provider Saica Group to launch new paper-based packaging for its multipacks of confectionery, biscuits, and chocolate products in June 2024. This initiative aligns with the company’s sustainability goal of developing a 100% recyclable flexible packaging portfolio.

‘Recyclable Packaging Options’

Khan added, “Consumers are also increasingly seeking recyclable packaging options in food products to minimise the environmental impact of their purchases.

“This is substantiated by a GlobalData consumer survey, which found that 73% of consumers view “recyclable packaging” as essential or nice to have when making a product purchase.”

The data is based on a survey comprising 22,613 respondents across 42 countries in the fourth quarter of 2025.

Moreover, manufacturers are also adopting sustainable packaging solutions as countries introduce regulations with penalties for non-compliance.

In 2025, the Canadian government amended its Single-use Plastics Prohibition Regulations, 2022, to extend the ban on six categories of single-use plastics, including straws, bags, stir sticks, cutlery, ring carriers, and certain takeout containers.

In January 2026, the Federal Court of Appeal upheld the government’s decision.

In Asia, China and India have implemented bans on single-use plastics and are encouraging the adoption of sustainable alternatives.

China is imposing a ban on certain single-use plastics in phases, pushing manufacturers to introduce more sustainable packaging formats, such as pulp-based or paper-based options.

Khan concluded, “The growing paperisation trend will present significant opportunities for manufacturers to innovate, enhance their brand image, and expand their market presence.

“Manufacturers need to invest more in sustainable packaging materials and formats and introduce innovative packaging options to compete in the evolving packaging landscape.”