GLAMOUR Valentine’s Day: the exclusive shopping holiday is coming in February

GLAMOUR Days: A two-decade success story

GLAMOUR Days started in 2005, when GLAMOUR magazine celebrated its one-year anniversary and introduced the institution of coupon promotions in Hungary. The event was originally held twice a year, in spring and autumn, but by 2024 it had expanded to four events a year. The spring and autumn GLAMOUR Days were also complemented by Summer Week and X-Mas Week. In 2024, the GLAMOUR+ service was also launched, which allows coupons to be accessed and redeemed online.

New event: GLAMOUR Valentine’s Day

In 2025, on the 20th anniversary of GLAMOUR Days, the Valentine’s Day event will join the event series as an exclusive, fifth element. In collaboration with ROSSMANN, more than 70 coupons offer discounts on beauty products, some of which are specifically tailored to the Valentine’s theme.

The success of GLAMOUR Valentine’s Day is guaranteed by the event’s constantly expanding coupon range and the support of participating brands. In 2019, GLAMOUR Days won the Effie Award for Marketing in the Long-Term Effectiveness category.

ROSSMANN: Featured Partner

ROSSMANN has been a featured partner of GLAMOUR Days since 2017. According to Anita Ágnes Varga, Marketing Manager at ROSSMANN Hungary, thematic events such as X-Mas Week or Valentine’s Day are very popular. Based on customer feedback, these events allow customers to time larger drugstore purchases at a discount.