GLAMOUR Valentine’s Days at ROSSMANN

GLAMOUR history

Two decades ago, in 2005, GLAMOUR Days was launched, with which GLAMOUR magazine, which was celebrating its one-year anniversary at the time, definitively established the institution of couponing in our country. The Shopping Festival started with two events a year, but due to its great success, it was extended to four events a year in 2024: the original spring and autumn events were supplemented by a GLAMOUR Days Summer Week and a GLAMOUR Days X-Mas Week. Another new feature in 2024 was the introduction of the GLAMOUR+ service, through which customers can access and redeem their coupons online or offline, depending on the promotion.

New: GLAMOUR Valentine’s Days

This year, between February 10-16, to celebrate the 20th anniversary, the event series will be expanded with an exclusive, fifth event: the GLAMOUR Valentine’s Days powered by ROSSMANN will be held in cooperation with the drugstore-perfumery chain with more than 70 coupons, some of which are Valentine’s-themed.

The success of the event is not only proven by its wide recognition, but also by the brands, stores and webshops joining it, as well as the continuous expansion of the coupon offer. In 2019, the marketing profession awarded the GLAMOUR Days with an Effie award in the long-term effectiveness category.

“ROSSMANN has been a prominent supporting partner of the GLAMOUR Days every year since 2017. Based on the continuous feedback from our customers, we see that, in addition to the fact that many people adjust their larger drugstore purchases to the usual autumn and spring coupon days, there is also a great demand for thematic occasions such as X-Mas Week and now Valentine’s Day”

– said Anita Ágnes Varga, Marketing Manager of ROSSMANN Hungary.