GKI: Domestic online retail sales grew 16 percent last year

Domestic e-retail achieved gross annual sales of 625 billion HUF last year, which is about 16 percent higher than in 2018. Online sales represent 6.3 percent of total retail sales in Hungary, according to the survey of GKI Digital and Árukereső.

Hungarian shoppers sold more than 43 million orders to domestic e-merchants last year, and about 17 million to cross-border, mainly Chinese webshops – Madar Norbert, a senior consultant at GKI Digital described the dats of the survey in Budapest.

In 2019 Hungarian consumers made gross purchases in foreign webshops in a value of 145 billion HUF.