Gianni is the new face of Lidl

Discover a new world every week in Lidl! – This is the concept of the new Lidl series of commercials. The chain's 2009-2010's campaign starring Gianni Annoni well-known from cooking shows.

The star chef teaches the tricks of his craft with a lot of humor. The favorite recipes of the most Hungarian Italian and Lidl products, providing the raw materials, will be found in the most popular women's magazines and incolor Hungarian newspapers. Lidl Hungary's new commercial was made in an international spirit, because the German supermarket chain call for help the master of Italian cuisine and week after week focuses on a different national cuisine, to encourage the viewers to buy.