Gianni is the new face of Lidl

Gianni Annoni, well-known for his television cookery shows, is the leading figure in Lidl’s 2009-2010 advertising campaign, called ”Make shopping an experience: discover Lidl’s new world every week!” In its communication, Lidl emphasizes its commitment to quality base materials and dishes: – Gianni is a credible person who not only speaks about being committed to quality, but does work for it in his restaurant on a daily basis – says Gergely Kovács, purchasing director at Lidl Magyarország. The chain has 17 stores in Budapest and 119 all over the country.