GfK Hungária: customers are still very conscious when choosing what to buy

By: trademagazin Date: 2010. 10. 13. 12:04

While the first quarter of 2010 saw a positive change in terms of expenses spent on FMCG products, the second quarter came with a sudden relapse. Customers still seem to wander a lot when it comes to puchasing the products they use on an every day basis: most of them visit more than one retail companies a day – GfK Hungária pointed out.

The slow increase of the complex Consumer Confidence Index has come to a halt compared to the results of the previous quarter – this is what the latest results of the joint survey of GfK Hungária and Corvinus University show. However, similarly to last quarter, the growth of the Consumer Expectations Index (CEI) is continuing since opinions about the short- and long-term economic situation of Hungary have improved. At the same time, opinions about households’ financial situations for the next year have not changed. Only a quarter of the population think that unemployment will increase. Inflationary expectations are stable; three-quarters of the population expect an increase in prices.

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